Brilliant Earth Review – What You Need To Know Before You Buy


Written by Emily


Brilliant Earth is one of the most well-known jewelry retailers in the United States. The company has established an outstanding reputation, making it a great option for clients to acquire ethically sourced diamonds. In this Brilliant Earth review, we take a deeper look at the company.

The “Beyond Conflict Free” guarantee is Brilliant Earth’s exclusive value proposition and marketing focus. Brilliant Earth asserts that their diamonds meet five key criteria. This includes that they are not used in funding civil wars, the mining process follows fair labor practices, and they are free of human rights violations. It also includes that they are environmentally friendly, and the mining activities that generate their diamonds engage in community development.

The Brilliant Earth website is attractive, although it is largely comparable to that of other online diamond retailers. Everything is put forth neatly, providing simple navigation. They offer a fantastic “education” section that covers everything from their history, mission, to their goal to global issues, as well as a helpful diamond selecting guide and some other tips. Overall, Brilliant Earth provides a smooth online experience.

Their Mission

The mission at Brilliant Earth is centered on a rigorous protocol for diamond sourcing that goes beyond current industry practices: Beyond Conflict FreeTM Diamonds which are selected for their ethical and environmentally responsible origins. They were one of the first jewelers to offer blockchain-enabled diamonds at scale, to provide traceability of a diamond’s origin and ownership. Choosing a Brilliant Earth diamond offers unparalleled transparency of your diamond’s provenance.

History of Brilliant Earth

Beth Gerstein and Eric Grossberg, both Stanford grads, came up with the concept for Brilliant Earth back in 2004. In 2003, Gerstein claimed she was seeking an ethically manufactured engagement ring, and when she couldn’t find one, she formed Brilliant Earth with Grossberg in August 2005, and in July 2006, they debuted the Brilliant Earth e-commerce website.

Brilliant Earth’s founding was on the principle that high-quality, ethically produced jewelry can be a powerful force for social transformation. Clients never have to choose between conscience and quality, thanks to their award-winning ring designs and sustainably sourced materials, as well as their customized showroom experience.

Brilliant Earth creates jewelry that you can feel happy about owning, with careful attention to detail at every stage of the process. Their goal is to create the most exquisite jewelry possible. Their dedication is towards making the jewelry business more sustainable, transparent, and humane.

What makes Brilliant Earth stand out?

There are several levels of exclusivity on Brilliant Earth. They get their diamonds from a variety of places throughout the world, including two of them coming from Canada’s Ekati and Diavik mines. The bulk of their diamonds, nevertheless, are available on the websites of several other retailers as well.

Another thing that stands out is that a custom design option is available from Brilliant Earth. It is a sleek and seamless service that any user can understand. With various options for design style, setting, cut, carat, precious metal, form, and budget flexibility, you may simply pick the setting and stone for your ring and it will be crafted to your liking. This is a great service for anyone wanting to custom design their own dream diamond ring due to a large number of alternatives accessible.

The third thing that makes Brilliant Earth stand out is its wide selection of rings from which to choose. Brilliant Earth features a large selection of diamonds, including 10 distinct styles, a variety of cuts, carats, and hues. Sourcing their diamonds is from a variety of places, including Canada, Russia, and Botswana. As a result, you’ll have a fantastic range of ethically sourced diamonds to choose from.

The smooth shopping experience at Brilliant Earth also stands out. Brilliant Earth provides a pleasant and easy buying experience with safe payments. With so many possibilities, it’s simple to narrow down the diamonds on offer and select the one that exactly fits your needs. You may either add an item to a wish list or add a ring of your choosing or the diamond to your shopping cart. You do not require an account to buy diamonds from here, which is something that other websites require, which makes it fast and easy to get what you want.

Brilliant Earth Refund Policies and Customer Service

All rings, loose gemstones, and loose diamond orders from Brilliant Earth come with free return shipping. They send you a free FedEx return mailing label. This makes the process of returning your item as simple as possible. They also provide one free resizing for their basic ring styles within 60 days of when your order is ready for pickup or shipment. This applies for United States, Canadian, United Kingdom, and Australian clients, with free shipping both ways. Due to the complexity of their eternity ring designs, resizing cannot be done. Resize costs apply to customized rings, modified rings, and rings that have been engraved.

Return policy

Brilliant Earth offers free return shipping on all ring, loose diamond, and loose gemstone orders. They provide the FedEx return shipping label so that your return process is seamless and easy

Lifetime diamond upgrade

Brilliant Earth is happy to provide a complimentary lifetime diamond upgrade. Any loose diamonds from them, with the exception of lab-created diamonds, could get an exchange for a credit equal to the initial original cost towards a new diamond of at least 50% greater value. The diamond getting an upgrade should come with original paperwork and in sellable condition to be eligible.

Is Brilliant Earth legit?

Brilliant Earth is a global pioneer in exquisite jewelry that is ethically sourced. Their exquisite wedding rings, engagement rings, and fine jewelry, all of which are created from eco-friendly metals and adorned with conflict-free diamonds. Their diamonds are certified, which makes them credible. 

Is Brilliant Earth overpriced?

Brilliant Earth offers competitive pricing on their diamond ring selections. It is a luxury product, so their pricing will fluctuate across certain categories. When comparing strictly their diamond pricing, they are relatively similar to similar brands.

Are Brilliant Earth rings real diamonds?

Brilliant Earth diamonds are all certified by GIA, HRD, IGI, and GCAL, the world’s finest diamond grading laboratories. They have a large selection of beautiful white lab-created diamonds that have the same physical, visual, and chemical properties as natural mined diamonds.

Brilliant Earth vs James Allen

Both James Allen and Brilliant Earth have a large selection of diamond settings and styles. Many online engagement ring shoppers prefer them and we will look at the differences between them in this Brilliant Earth Review. Brilliant Earth, on the other hand, is more concerned with providing ethically sourced and sustainable diamonds. James Allen and Brilliant Earth offer 24/7 customer service.

James Allen and Brilliant Earth allow you to design your own engagement ring on their website. They both also offer free engraving on the ring band. For this exact service, several other providers charge a price. In regard to brick-and-mortar stores, Brilliant Earth has 14 show rooms scattered across the country while James Allen is 100% online.

The Diamond Display is a technology that features high-quality, 360 degree videos of all of James Allen’s gems and diamonds. This is really beneficial since it eliminates the element of guessing from the purchase process. Brilliant Earth offers the same video and display on over 80% of their inventory.

Our favorite engagement rings from Brilliant Earth

Brilliant Earth has a large inventory of diamond stones, allowing you to pick from a variety of diamond rings. Diamond wedding and engagement rings come in a variety of hues, styles, and patterns. You may select from a variety of choices. You can also personalize your ring to obtain precisely what you want. Here are a few of our favorite Brilliant Earth rings that we believe are really gorgeous.

Glistening pavé diamonds form a chevron-shaped band just above main stone in this stunning ring. Underneath the band, claw prongs gently hold the central stone, producing an aesthetic appearance evocative of the Art Nouveau era. The diamonds have a total weight of 1/5 carat. Read more...
Scalloped pavé diamonds encircle half of this traditional engagement ring. The central stone is encircled by a diamond-encrusted gallery and elegant claw prongs. The band of this ring is crafted in 14k rose gold, but this can be switched to another metal of your liking. Read more...
This stunning engagement ring features a 3/4 Carat round diamond as the center stone, set in a classic four-prong setting. For added comfort, this ring includes a rounded inside edge. The band of the ring is fashioned in 14k white gold. Read more...
This exceptional engagement ring features a round-shaped diamond center stone. Dazzling scalloped pavé diamonds ring the central gem and decorate the band in this dazzling halo setting. This ring is really stunning because to its diamond-encrusted gallery. The band of this ring is fashioned in 14k white gold. Read more...
An open basket featuring claw prongs cradles the center diamond in this beautiful solitaire engagement ring. The ring's clean, timeless appearance is enhanced by the tiny band fashioned in 18k yellow gold. The center stone is a 2 carat round diamond. Read more...
A gleaming concealed halo of diamonds wraps across the central gem in this beautiful engagement ring. For an exquisite, stylish aesthetic, a tiny band compliments the gallery. The band is fashioned in 18k white gold. Read more...
A gleaming strand of pavé diamonds is intertwined with a glossy ribbon of precious metal in this stunning ring. The center stone for this lovely ring is a 3/4 Carat round diamond. Th band of the ring is crafted in 18K White Gold. Read more...